ASKER FYSIOTERAPI, PSYKOMOTORISK SENTER
The task was to create a visual identity and marketing material for Asker Fysioterapi, Psykomotorisk Senter. The practice is shared by three therapists who are trained and work in psychomotor physiotherapy. The assignment included creating an overall visual identity, logo, design manual, design for an outdoor sign, personal indoor signs for each employee, company and individual business cards, stamp design, door bell design, website redesign and office space colors. Through a workshop with employees, a mini-strategy was defined. These became the starting point for the developed visual identity, design manual and guidelines for communication to patients.
When developing the concept for the visual identity, different words were defined based on what and how psychomotor physiotherapy treatment is.
CONCEPT
From these words a dynamic figure was created that represents a patient in treatment. The line that starts in the arm and bends down at the feet symbolizes the therapeutic process a patient goes through and comes out renewed. The shape is organic and open with rounded corners that give the experience of being welcoming and welcoming. The round shape is a contrast to the stable legs, which should create security and stability.
Two different logo combinations with wordmark and icon were created - one horizontal and one vertical for different uses on surfaces and compositions.
© 2021 Asker Fysioterapi, Psykomotorisk Senter
(Mockups & Photos: Freepik & Unsplash)
